The Ad I Have Chosen

The ad I have chosen is Ralph Lauren, in the ad there is a model striking a pose. The model has long hair that is covering her shoulders, she is wearing a sleeveless blouse, and destroyed jeans with her hands placed on her hips. What’s abnormal and hard to ignore is how slim the model is. This ad objectifies women and how they try to live up to unrealistic images. Women feel it’s important to imamate these images that they see in the media because it’s “beautiful”. The intended audience is young adults; they are more acceptable to the media. I think that young adults are more acceptable because they can easily view these images in magazines, internet, television, and on billboards. Also young adults pay more attention to the media. Other models also have to compete with other models to get jobs with designers so they are constantly starving themselves to be slimmer than there competition.
Age: 17-24
Gender: Woman
Race: White
Location: Everywhere
Education: High School and College
Social Class: Middle, working class, and upper class
Occupation: Students or working
Politics: N/A
Religion: N/A
Marital Status: Single
Sexual Orientation: Hetero
This ad has targeted this particular audience because young adults are very in to fashion. This ad targets them specifically because this outfit being advertised is what young adults wear. Models are targeted because of the model in the advertisement. They are always competing to be better than the other models and to get designers attention so that they will be chosen to wear their clothing in photo shoots or fashion shows.